Simo Ahava

As a Growth Partner at Reaktor Ventures, my role is to support, educate, and spar our portfolio companies in the arts of analytics, growth, and critical thinking. Our portfolio is filled to the brim with some of the best startups in the Nordic region.

Helping startups find scalable ways to grow their customer base is our task.

As a Production Director I am in charge of overseeing NetBooster Finland's overall project portfolio, managing and distributing project resources, and supervising our production unit. In this position, I have the key duties of making sure our production unit is equipped to not only provide the best possible quality to our customers, but also to keep tabs on their project portfolios and day-to-day work. I am also in charge of developing our processes for production, sales support, and HR, together with the CEO and Sales Director. I am also part of the executive board of NetBooster Finland.

As SEO Manager, I am the team leader of our search engine optimization team. In practice. this means I chair our weekly meetings, make sure enough resources are appointed to our projects, take part in the most crucial SEO sales cases, develop our processes, templates, and guidelines, act as the "face" of our company's SEO offering, keep up-to-date on the latest trends in the world of digital marketing, make sure that our SEO team is equipped to provide nothing but premium quality to our clients, and provide new team processes for all of our company to benchmark against.

I am also deeply invested in advanced web analytics, and I am more than happy to provide consultation for web analytics implementations, integrations, customizations, and advanced setups. My main areas of focus are eCommerce setups, multi-layered tag setups, data layer optimization, custom JavaScript work (e.g. with third party APIs), tag management systems, and solving analytics problems. I am most comfortable with Google Analytics (where I hold the Individual Qualification certificate) and Google Tag Manager, but I've also used a number of other analytics tools in the market over the years. Besides, web analytics is not a question of what tool one uses, but how one uses it.

I also speak at seminars and hold training sessions in SEO and web analytics, ranging from beginner to advanced level.

As a Certified Scrum Product Owner I was responsible for organizing and managing the day-to-day activities of our Scrum development teams.

These activities included, but were not limited to, designing, implementing, deploying, documenting, testing and training the company's various software solutions.

I was also the product manager of a number of Innofactor's legacy products.

As a sales and project manager I took part in the sales process of the company's IT solutions. In addition to the sales process, I managed a number of projects, and I was the account manager for a large number of the company's private sector accounts.

As a sales and project manager, my main areas of expertise were CMS solutions, CMS consultation, content management, consulting and training.