Mikko Vaitti
Mikko is an analytics and technical marketing pro with 10+ years of experience in analytics solutions, MarTech and web development. Equipped with enthusiasm to solve technical problems and an eye for detail, he thrives delivering pedantically finished web analytics implementations that improve visibility to business while reducing complexity in implementation. Mikko has history in web development from the 90s, took a detour with international business studies and digital marketing product management, and has since gained experience as an analytics and MarTech consultant.Work
8-bit-sheep
April 2023 -FreelamberWeb analytics developer and marketing technology consultant for various clients and projects.Custom Dimensions Consulting Oy
August 2023 -Self-employed web analytics developer & marketing technology consultant by day, climbing instructor at nightContinuing work as a freelance web analytics consultant/developer, but through a private limited company instead of the previous sole prorietorship.Tmi Mikko Vaitti
May 2020 - July 2023Web analytics & marketing technology consultant, climbing instructorWeb analytics consultation and development. Planning, implementing and fixing web analytics systems. Sometimes also teaching people how to get up and down rock and ice walls safely.Parcero Marketing Partners Oy
October 2018 - February 2021Senior Digital Marketing PlannerWeb & marketing analytics, digital marketing planning and execution, and combining data-driven digital marketing with creative processes.Nordic Morning Finland Oy
June 2015 - September 2018Senior Consultant | Programmatic MarketingPreviously Klikkicom Oy. Digital marketing consultation for some of the largest online advertisers of Finland. Concentrated on web analytics and tactical, data-driven search and social media marketing, but also got experience in more medium-funnel display advertising optimisation.Fonecta Media Oy
January 2014 - November 2014Product ManagerManagement and productisation of search engine marketing (SEM) services, including product and pricing design and production & process development. Also contributed to marketing strategy, worked with customer segmentation for sales and was responsible for technology subcontractor management and relations with Google.Fonecta Media Oy
September 2012 - December 2013Team Leader, Online AdvertisingSearch engine marketing, Social media marketing, Process development, Online marketing research, Team & project management.Fonecta Media Oy
November 2010 - August 2012SEM & SOME SpecialistSearch and Social media marketing design, production and optimisation. Advertising research, process development and training to peers.Tmi Mikko Vaitti
September 2006 - April 2015Web analytics & digital marketing consultant, climbing instructorPart-time design and production of digital marketing solutions for small and medium sized enterprises. I worked with web and graphic design, web analytics and website conversion rate optimisation, and also with tactical digital marketing such as search and social media marketing.
Projects
- Upkeep of a 20-year old climbing topo site of Kustavi climbing crags. The site code is so historical that updating it requires extreme care.
Skills
- MarTechTracking pixelsConsent managementGoogle Marketing PlatformSEMSocial media ad platforms
- Web AnalyticsGoogle AnalyticsPiwik ProLooker StudioTag Management
- ProgrammingHTMLCSSJavaScript
- Database/cloud systemsSQLGoogle CloudBigQuery
Languages
- FinnishNative Speaker
- EnglishFull Professional
- SpanishLimited Working
- SwedishElementary
Education
Turku School of Economics
September 2010 - December 2049Masters degree studies
Economics
Aalto University School of Business
September 2005 - December 2008Bachelors Degree
International Business