Mark Edmondson
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I work with various digital data sources to try and turn it into information and insight. I love to learn new techniques and explore new data, and am practised in changing strategy, intuition and ideas into projects, proofs and delivery. I am an international speaker and published author introducing concepts such as Large Language Models (LLMs), machine learning, cloud computing and data programming as part of my role as a Google Developer Expert. I work daily with programming languages such as R, Python, JavaScript and SQL to process data into useable forms. I am the author of several open source R packages interfacing with Google APIs, such as Google Analytics, Search Console, Cloud Storage, BigQuery and Compute Engine. I utilise machine learning techniques such as random forests, bayesian approaches to time-series modelling, markov chains, k-means clustering and neural networks to help surface interesting patterns in data. Day to day I work with a variety of data from international companies across many sectors, introducing cutting-edge technologies including Google Cloud Platform (GenAI, VertexAI, AlloyDB, BigQuery, Cloud Run etc.), Langchain, Terraform, Airflow, Docker, OpenAI, R, Python, Google Marketing Suite including GA360, Go, SQL, JavaScript etc.
Work
Principal Cloud Engineer
Expanding my Google Cloud horizons, helping customers to use Data & Analytics within GCP for all data sources.
Sunholo
January 2006 - December 2024
Owner
Sunholo is a data R&D consultancy, focusing on longer term innovation projects.
Data Engineer & Cloud Architect
Programming in R, Python and JavaScript to turn raw data into insight that makes an impact to a business' bottom line. Working with Google Analytics, GTM, the Google Cloud Platform and Adobe Marketing Suite as well as merging data with other data silos such as CRM, IoT and Social APIs. Automation of mundane setup tasks to ensure more time spent on analysis via data engineering.
Senior Digital Analyst
WPP Group agency, where I did digital analytics consulting for brands such as Nokia, Microsoft, Bang & Olufsen, Matas, Coca-Cola, Adidas, and SAS Airlines.
Teaching Assistant
Helping students with data analysis projects on the "Empiriske Undersøgelser af IT, Mediebrug og Kommunikation i Netværk" course (Empirical Studies of IT, Media Use and Communication)
Senior SEO and Analytics Consultant
Helping companies get the actionable data out of their web analytics. I worked on forecasting, TV effect on search, attribution modeling, marketing efficiency and statistical analysis in the cloud, hooking up to Google Analytics Premium and presenting KPIs in interactive web dashboards to help drive insight into a brand's digital marketing.
Guava
September 2006 - February 2012
SEO, Analytics and Social Media Manager
Heading up the analytics and social media offering for Guava UK and Denmark, and implementing international SEO techniques
Languages
Danish
Limited Working
English
Native Speaker
Education
King's College London
December 1998 - December 2002