Gunnar Griese
With over seven years of experience in digital analytics, data science, and e-commerce, I am a data-driven leader and educator who is passionate about helping businesses leverage data to optimize their performance and growth. As Digital Analytics Consultant & Analytics Engineer, I work to design, develop, and deploy data solutions for clients across various industries, using Google Cloud Platform, Google Analytics, and Google Tag Manager. As a Lecturer at IHM Business School, I teach the course Digital Analytics - Systems & Technology, where I share my knowledge and skills in technical digital analytics with aspiring professionals.Work
8-bit-sheep
September 2024 -Digital Analytics Consultant & Analytics EngineerAs a self-employed Digital Analytics Consultant & Analytics Engineer, I work with clients to design, develop, and deploy data solutions that help them optimize their performance and growth. I specialize in technical digital analytics, using Google Cloud Platform, Google Analytics, and Google Tag Manager to provide clients with actionable insights and recommendations that drive results.IHM Business School
February 2024 -Lecturer - Tag ManagementAs the responsible lecturer for the course Tag Management, I teach students how to implement and manage tags using Google Tag Manager and other tag management systems.IHM Business School
December 2021 -Lecturer - Technical Digital AnalyticsAs the responsible lecturer for the course Technical Digital Analytics, I teach students how to implement and use digital analytics tools and technologies to collect, analyze, and report on data.IIH Nordic
February 2023 - September 2024Implementation Engineer Technical LeadAs the Implementation Engineer Technical Lead at IIH Nordic, I was responsible for leading the technical implementation of digital analytics solutions for clients across various industries. I worked closely with clients to understand their business goals and requirements, and then designed, developed, and deployed data solutions that helped them achieve their objectives. I also provided technical support and training to clients, helping them get the most out of their data and analytics tools.IIH Nordic
December 2021 - February 2023Senior Analytics ManagerAs the Senior Analytics Manager at IIH Nordic, I led a team of analysts and engineers in designing, developing, and deploying data solutions for clients across various industries.IIH Nordic
November 2019 - December 2021Analytics SpecialistAs an anlytics specialist at IIH Nordic, I focused on Google Analytics and Google Tag Manager implementations, data analysis, and reporting for clients across various industries.Trakken Web Services GmbH
December 2017 - October 2019Data ScientistAs a Data Scientist at Trakken Web Services GmbH, I worked on projects related to data analysis, data visualization, and machine learning. I used tools such as Python, R, and Looker Studio to analyze and visualize data, and developed machine learning models to predict user behavior and optimize marketing campaigns.Trakken Web Services GmbH
March 2017 - September 2017Masterand Digital AnalyticsAs a Masterand in Digital Analytics at Trakken Web Services GmbH, I wrote my master thesis on the topic of data-driven attribution modeling. (Topic: Use and Comparison of Dynamic Attribution Models in Online Marketing).Maklaro GmbH
October 2014 - March 2017Online Marketing ManagerAs the Online Marketing Manager at Maklaro GmbH, I was responsible for developing and implementing online marketing strategies to drive traffic and conversions for the company's website. I used tools such as Google AdWords, Google Analytics, and Google Tag Manager to track and analyze user behavior, and optimize marketing campaigns to improve performance and ROI.Bank Deutsches Kraftfahrzeuggewerbe GmbH
October 2011 - September 2014Management TraineeAs a Management Trainee at Bank Deutsches Kraftfahrzeuggewerbe GmbH, I completed a comprehensive training program that included rotations in various departments of the bank, such as marketing, sales, and customer service. I gained valuable experience and skills in business management, marketing, and customer relationship management, and developed a deep understanding of the financial services industry.
Skills
- Digital AnalyticsGoogle AnalyticsGoogle Tag ManagerAmplitudeMixpanelPiwik Pro
- Google Cloud Platform (GCP)BigQueryCloud Run FunctionsCloud StorageApp Engine
- Programming LanguagesPythonJavaScriptSQL
Languages
- DanishLimited Working
- EnglishProfessional Working
- GermanNative Speaker
Education
Udacity
December 2018 - December 2019Data Scientist Nanodegree
Data Science
Fachhochschule Wedel
December 2015 - December 2017Master's degree
E-Commerce/Electronic Commerce
HSBA Hamburg School of Business Administration
December 2011 - December 2014Bachelor of Arts (B.A.)
Business, Management, Marketing
University of Sussex
December 2013 - December 2013Economics
Interests
Digital Analytics
Google Analytics, Google Tag Manager, Amplitude, Mixpanel, Piwik Pro
Programming Languages
Python, JavaScript, SQL
Google Cloud Platform (GCP)
BigQuery, Cloud Run Functions, Cloud Storage, App Engine