Taneli Salonen

Analytics consultant involved in all areas of digital / product / sales analytics.

My role at Fluido was a lot about making insights from data available and bringing different data sources together. Typical data sources included CRM, marketing automation, web analytics and advertising. In addition to the consulting work I was also actively involved with sales and in developing our analytics services.

During my time at Nordic Morning (& Klikki) I grew from a complete rookie into a skillful analytics expert. In addition to the technical skills, I also learned a lot in other areas like business consulting and project management.

My responsibilities as a Data & Insights Analyst included doing web site and marketing analysis, also combining web data with other data sources, as well as consulting for client companies. I built and developed different kinds of tracking setups for analytics (Google Analytics) and martech platforms using Google Tag Manager as well as designed, built and analyzed conversion optimization tests using JavaScript, HTML and CSS with tools like Google Optimize and Visual Website Optimizer.

I started at Klikki (later Nordic Morning) as a trainee. My responsibilities included analytics setup implementations and improvement projects for clients as well as web site analysis using Google Analytics and Tag Manager. I also built and reported A/B tests using JavaScript, HTML and CSS and tools like Google Optimize.

In addition to my work at Klikki I took part in a training program that covered topics mostly related to analytics and big data. This included for example GDPR and hands-on training with Business Intelligence tools and big data cloud computing services.

I specialized in texas no limit heads-up cash games online, mostly in the mid-high stakes range ($2-$4 to $10-$20, occasional $25-$50). Success in the games has brought me some financial freedom and will help me for the rest of my life. Collecting and analyzing data from my past games and running various simulations also prepared me for my future career in data analytics.

Aside from my real “bread and butter” games, that happened online, I also occasionally participated to live poker tournaments around the world, including events like the World Series of Poker and the European Poker Tour.