Mikko Vaitti

Web analytics developer and marketing technology consultant for various clients and projects.

Continuing work as a freelance web analytics consultant/developer, but through a private limited company instead of the previous sole prorietorship.

Web analytics consultation and development. Planning, implementing and fixing web analytics systems. Sometimes also teaching people how to get up and down rock and ice walls safely.

Web & marketing analytics, digital marketing planning and execution, and combining data-driven digital marketing with creative processes.

Previously Klikkicom Oy. Digital marketing consultation for some of the largest online advertisers of Finland. Concentrated on web analytics and tactical, data-driven search and social media marketing, but also got experience in more medium-funnel display advertising optimisation.

Management and productisation of search engine marketing (SEM) services, including product and pricing design and production & process development. Also contributed to marketing strategy, worked with customer segmentation for sales and was responsible for technology subcontractor management and relations with Google.

Search engine marketing, Social media marketing, Process development, Online marketing research, Team & project management.

Search and Social media marketing design, production and optimisation. Advertising research, process development and training to peers.

Part-time design and production of digital marketing solutions for small and medium sized enterprises. I worked with web and graphic design, web analytics and website conversion rate optimisation, and also with tactical digital marketing such as search and social media marketing.

Upkeep of a 20-year old climbing topo site of Kustavi climbing crags. The site code is so historical that updating it requires extreme care.