Mikko Honkanen
I have a long history in web analytics and martech. I've been working in the field for 10 years mostly as a web analyst. I'm fanatic about building quality measurement plans and implementations that just work. It includes delivering state-of-the art implementation and well tested measurement as well as polishing the processes of how data is being collected. I have experience both as a consultant as well as a inhouse team member in large corporations. I consider myself as a full-stack analyst with focus on online service data. I have hands-on experience of digital development and both analysis and implementation experience from wide variety of tools and business domains including but not limited to: banking, energy, telecommunications, healthcare, online gaming and FMCG.
Work
8 Bit Sheep
January 2022 -Freelamber - AnalystWeb & Mobile online service analytics to various clients.
HMK Analytics
January 2022 -Founder - CEOFounded a company for Freelancing and consulting. Main focus is on web and mobile application analytics. Helping customers and companies to collect the right data and finding the meaningful bits & insights of it.
Terveystalo
October 2019 - January 2022Lead web analystWas in charge of the online measurement of Terveystalo's digital services. We took a giant leap on the field by switching from Matomo to Piwik PRO and started to collect data properly. I also had an great opportunity to substitute my superior for his one year study leave and acted as a Data & Analytics team lead for a year. That gave experience over all the substances (DW, Cloud, Data Science, BI -reporting). Also had the joy to recruit specialists to the team.
OP Financial Group
August 2017 - October 2019AnalystWorked as an analyst in the OP's Housing Services -tribe. I led the planning, implementation and daily business of all the online measurement on the housing services digital service.
Annalect Finland - Omnicom Media Group
June 2016 - July 2017AnalystWorked as an analyst for multiple customers in the digital analytics field.
RAY - Raha-automaattiyhdistys
January 2013 - May 2016Web analystWorked as an analyst in the OP's Housing Services -tribe. I led the planning, implementation and daily business of all the online measurement on the housing services digital service.
Skills
- Web AnalyticsAdobe AnalyticsGoogle AnalyticsPiwik PROTag Management
- ProgrammingJavaScriptPythonHTMLCSS
- Database SystemsMySQLBig QueryAzure Synapse
- MarTechOnline pixel measurementConsent Management
Languages
- FinnishNative
- EnglishProfessional
- SwedishLimited working proficiency
Education
Laurea University of Applied Sciences
September 2010 - May 2014Bachelor
Computer Science