Leevi Kokko

If you need someone who will help you think straight, bring order to chaos, always follow up & never give up, be kind, generous and available 24/7, call me. My speciality is steering hairy multi-stakeholder projects steadily from start to finish, while also contributing to analytics and customer insight.

Owner of B2C online services & DNA Tunnus SSO within the Marketing & Online unit. Team lead to a wonderful group of talented professionals working on ecommerce, content, and analytics. Worked as a liaison between online and product + marketing in all things digital. Owner of the online opex budget.

Notable achievements

• Re-built the team, still getting a Trust Index of 91 in Great Place to Work survey
• Growing ecommerce YoY while maintaining very high NPS for online store
• Renewed the partner portfolio & negotiated frame agreements with all key partners
• Business owner of successful DNA.fi site revamp
• Helped introduce service design methodology at DNA
• Project owner for adtech pilot within the company

I did reporting, analytics, audience insight and research at one of Finland's top digital properties, Yle.fi - the host of sites and applications within the domain that represent the Finnish Broadcasting Company online. Built the digital analytics practice with great team of dedicated developers and audience researchers, with deep-dive in video/audio stream analytics on a variety of platforms (e.g. web, mobile HTML5/native apps, Smart TV's, including world's first comScore StreamSense implementation on Chromecast). Helped create the first local Total Screen Rating figures, combining traditional TV TAM measurement and online viewing data. Involved in the inception and launch of Yle Tunnus, the next generation SSO service for the public. Business PO for Yle's big data platform.

At Fonecta I was responsible for B2C Online and B2C Mobile products' marketing. In practise this meant Fonecta.fi and 16400 brands, including mobile applications and mobile-optimized browser services. My team was responsible for marketing concepts/execution, as well as Online and Mobile traffic/usage. We also did close cooperation with business, product and finance teams, e.g. calculating customer lifetime value and building acquisition cost scenarios for mobile products.

• In B2C Online, we achieved double-digit traffic growth, increased efficiency (driving cost per visit down substantially) and did heavy partner portfolio optimization (more relevant traffic with less media spend).

• Fonecta also introduced a host of new mobile products, and we helped build measurable and innovative marketing concepts for these digital services (co-ops with e.g. Nokia and major Finnish telco operators, interactive online advertising w/ CPA modeling, viral campaigns etc).

Fruugo is an e-commerce start-up with a vision of making easy and secure cross-border online shopping a reality, bringing together retailers and consumers across Europe. Using Fruugo means being able to use your own language, currency and preferred payment method even when buying from other countries.

My responsibilities included the operational analytics of Fruugo, ranging from methodologies and facilitation to result delivery and analysis. Having strong web analytics expertise, I also translated related business requirements into web analytics specifications and worked with developers through the implementation to secure reliable view to the user behavior on the site.

In the area of search marketing, I built Fruugo's SEO targeting concept, related documentation, and supervised the implementation of our search strategy. The multi-country/multi-language service quickly gained traction, resulting in +140k indexed pages, incoming organic traffic with over 35000 unique search terms, and tenfold visit figures in just four months after open beta launch, ultimately leading to SEO contributing to over 40% of total revenue.

In my role as a service analyst I was primarily responsible for making sure the service design process of Ego Beta was informed with relevant data through various channels, such as web analytics. At Ego Beta I lead and participated in numerous vendor evaluations for both startups and big corporations, facilitated KPI definition work and web analytics implementations. I also made sure the online services Ego Beta built were extremely search engine friendly, and ran full service SEM activities for selected clients.

Consulting various brands in search marketing and web analytics, leading and participating in a number of projects for clients such as Vodafone and Nokia, often in a demanding multi-vendor project organization. In 2007 I was appointed as a senior consultant with the leadership responsibility for Satama's search marketing team.

Consulting on search and web analytics, with wide variety of cases: analytics implementations to campaigns and e-commerce sites, SEO consultation, informing design process with web analytics and training clients & in-house teams were on my agenda, to name few activities.

As a project manager at Satama, I had a large project portfolio - anything from online campaign management to business-critical web application projects. Even as a project manager, my work included consulting on web analytics and search issues. The ever-growing demand on these areas finally led me to become a full-time consultant in Jan 2005.

During my years at Sonera, I was involved in development of many online spearheads for company's growth areas, such as eLearning. Also general R&D of municipal & health sector online services was my turf. Mostly this meant managing tailored pilot projects, from requirement capture to actual delivery. In parallel, projects in CMS development, localization deployment and UI design process were on my agenda.

Later I became the project manager for browser-based SME business tool suite, developed and launched in cooperation with Sonera's partner network. In this role, I was involved in concepting and developing Sonera's overall ASP (application service provisioning) service offering. Managing partner and subcontractor relationships was also an important part of my daily activities.

Developed a web strategy that would ensure enough adaptability and efficiency to meet the challenge of global competition and fragmentation of content, platforms and technologies. One outcome was a API based web architecture and another one was an long term goal of opening up our content and platforms.